Posted on Jan 12, 2017
Why is email marketing so important? If you are like most people, you are trying to convert your website visitors into customers. Now, that is totally fine and should be your end goal. However, did you know that studies have shown that the average person visits a product or a sales page 7 times before they make a purchase? People rarely purchase a product on their first visit -- people don't like to give up their money.
So what does that mean for you? Well, if you are only focusing on converting your traffic into visitors, you are limited in your success. It makes no difference how well your website's sales funnel is optimized -- the vast majority of your visitors won't purchase anything the first time they visit. In fact, most businesses would be happy if only one percent of their visitors made a purchase. And once your visitors leave your website, they usually leave FOREVER.
So consider this: What if instead of trying to get your visitors to buy something, you try to give them a free gift? Offer them a free ebook, guide, course, or even a free product. The catch? You need their email address to send them the ebook.
Now, you can surely understand that getting people to agree to have a free gift sent to them is a lot easier than getting them to shell out money. Once you have their email address, you can continue sending them your newsletters and promotional material, with some more free gifts thrown in so that they stay subscribed. Keep sending them back to your website, and they can become repeat customers who purchase from you multiple times. That's the beauty of email marketing.
Stop trying to convert your visitors into customers! Instead, have multiple opt-in points on your site with various free gifts being offered. Try your best to get your visitors on your mailing list.
For more help with email marketing, just contact us.